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Even Soda Companies Think You Should Drink Less of Their Product

In perhaps the most unexpected diet news of the day, the four biggest soda companies in America—PepsiCo, The Coca-Cola Company, Dr Pepper Snapple Group, and the American Beverage Association—announced yesterday that they are starting a major marketing campaign to encourage you to drink less of their product and more flavored water, as well as choose diet drinks over the regular kind. The companies have partnered with the Alliance for a Healthier Generation, a national nonprofit dedicated to reducing childhood obesity, to help make that happen.